ServDes.2023 ServDes.2023

Service models for social innovation

Effectuation, technology and territories

Addressing the socio-environmental challenges in today’s society requires fresh and creative solutions that combine both global and local perspectives, drawing from diverse cosmovisions. In this discussion, we will delve into the experiences of entrepreneurs from Rio de Janeiro who have designed innovative and sustainable services, making a positive impact and transforming their communities in various ways. Their journey, guided by the “effectuation” mindset, uncovers new approaches to problem-solving and sheds light on how social innovation takes shape in Brazil. We will showcase three organizations: Barkus, dedicated to making financial education accessible to all through technology; Junta Local, fostering sustainability and local food networks; and LivMundi, creating sustainable networks through educational initiatives.

Moderator(s):
Amanda Xavier (Coppe/UFRJ, Brazil)
Gabriel Orsi (Coppe/UFRJ, Brazil)

Discussant(s):
Thiago Nasser (Junta Local, Brazil)
Bia Santos (Barkus, Brazil)
Ana Lavaquial (LivMundi, Brazil)

Thursday July 13th, afternoon – 15:00 to 16:30 (ART 1 Room)

Problematizing service design across worlds

Like most design fields, service design originates in worlds that try to dominate other worlds to become political and economic centres. Conscious of that, designers in peripheral worlds have challenged service design theories, practices and methods, emphasizing a feminist, anti-racist and anti-capitalist point of view and highlighting popular knowledge and counter-colonial processes. In this discussion round, we will explore the tensions and transformations that occur when theories, methods and practices move across worlds, and how this can help us address the inequalities posed by the division of intellectual labour in academia that still exists today.

Moderator(s):
Bibiana Serpa (Design and Oppression Network, Brazil)

Discussant(s):
Ralitsa Diana Debrah (KNUST, Ghana)
Frederick M. C. van Amstel (UTFPR and Design and Oppression Network, Brazil)
Cyntia Santos Malaguti de Sousa (FAU/USP, Brazil)
Yoko Akama (RMIT, Australia)

Thursday July 13th, afternoon – 15:00 to 16:30 (ART 2 Room)

The overlaps and frontiers of market practice and academic research

This panel will discuss the intersections, barriers and opportunities for collaboration between service design academic research and professional/market practice. Is academic research meant to explain what happens in the market or guide its future? Is it happening and being valuable? If not, why not and how can we foster it?

Moderator(s):
Luis Alt (Livework São Paulo, Brazil)

Discussant(s):
Clarissa Biolchini (Electrolux – Latin America, Brazil)
Ravi Mahamuni (Tata Consultancy Services – TCS Research, India)

Other participants to be confirmed.

Thursday July 13th, afternoon – 15:00 to 16:30 (ART 3 Room)

Service designing service work and workers

The case for worker-centered service design

Service work is a key aspect of services, and yet it has been largely ignored by service design to date. This panel will be organzied as an assembly, or round table, starting with an introduction reviewing some emerging issues of contemporary service work (including marginalized/vulnerable populations, racial, class and gender intersections as well as issues of care work, emotional labor, invisibility, among others); followed by a discussion with panelists about the intersections between Service Design and service work and workers; and finally, we will try to collectively formulate principles to guide a worker-centered service design practice.

Moderator(s):
Lara de Sousa Penin (Parsons DESIS Lab / The New School, USA)
Gustavo Barreto (Coppe/UFRJ, Brazil)

Discussant(s):
Shana Agid (Parsons School of Design / The New School, USA)
Antonio Iadarola (Studio Wé, USA)
Bruno Santos (Livework São Paulo, Brazil)

Thursday July 13th, afternoon – 15:00 to 16:30 (DAD Auditorium)